by Lea Strickland | Dec 11, 2012 | Business Articles, Main Street, Visibility
RESEARCH TRIANGLE PARK, N.C. (MainStreet) — Would you do business with someone you don’t know? What about someone who hasn’t been in business very long? Would you want to be the guinea pig for a new product or technology? Would you risk your health,...
by Lea Strickland | Sep 15, 2012 | C.O.R.E. Business System, Commercialization, Marketing, Sales and Business Development, Viability, Visibility
Whether you are an employee or a business, your value in terms of compensation for services (or in the case of businesses, products and technology) is what you can convince another entity (person or organization or business) to pay you. I have seen highly qualified,...
by Lea Strickland | Sep 28, 2009 | Business Articles, C.O.R.E. Business System, Capability, Commercialization, Credibility, Government Funding Compliance, Viability, Visibility
Commercialization: Viability, Visibility, Capability, and Credibility To begin a discussion of commercialization, we must begin with a few definitions. First, for convenience, the term “product” will be all inclusive of the following: technology, software, protein,...
by Lea Strickland | Sep 28, 2009 | Business Articles, Visibility
Need Customers – Fourteen Things to Do to Connect Every organization is looking for customers. Organizations exist to address problems, provide solutions, and fulfill needs. Products, services, and technology are all about needs, wants, problems, issues, and...
by Lea Strickland | Sep 28, 2009 | Business Articles, Resources, Viability, Visibility
Finding Resources – Investors, Funding, and the Story to get Them Every venture begins with an idea and the resources of the founder(s). Then come other sources, including MCDV (the credit card companies) and our friends, family, and acquaintances. Once we’ve tapped...
