by Lea Strickland | Jul 31, 2014 | Business Articles, Customer, Customer Relationships, Government Funding Compliance, Non-Profit, Small Business, Small Business
The profitability of a company is significantly impacted by its ability to identify both the core client characteristics that make for a good client as well as those that do not fit with your business expertise or require more support from key resources than can be...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Competitiveness, Customer, Opportunity, Small Business, Start-up
The world is not objective. It is composed of people, and people are human (at least most of us are). People are at our most basic emotional and relationship-based. We do deploy our logical minds to override and control much of our instinctual behavior and that also...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, Competitiveness, Customer, Entity, Marketing, Sales and Business Development, Opportunity, Small Business, Small Business, Start-up
While big businesses (especially those traded on public stock exchanges) get the press, the real news—and arguably the differences in day-to-day life and the economy—rest in the small business, in this country and around the world. The majority of existing and new...
by Lea Strickland | May 3, 2011 | Business Articles, Customer, Opportunity, The Street (the street.com)
Too many organizations market without a plan, wandering around trying to find customers. It’s ineffective, inefficient and expensive. The more time it takes to find your customer and hone your product, service or technology, the longer you have your money tied...
by Lea Strickland | Mar 30, 2011 | Appearances, Customer, Opportunity
Sharing expertise with multiple audiences. Regularly leading workshops and presenting at a wide range of industry events, Lea is a sought-after public speaker on how to effectively start and grow a business across a myriad of industries. Lea’s expertise lends itself...
