by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Commercialization, Competitiveness, Concept, Entrepreneur, Marketing, Sales and Business Development, Non-Profit, Resources, Small Business, Start-up, Strategy
Every organization begins with the same three-fold objective: develop the “product”, obtain sufficient resources, and capture the market/customer. The manifestations of this three-fold mission vary in magnitude, scope, and timing. The underlying processes and...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Commercialization, Competitiveness, Marketing, Sales and Business Development, Small Business, Start-up, Strategy
A truism for any organization is that its customers have choices. They can chose from a range of products, services, and alternatives to satisfy their needs, from doing nothing to “do it yourself,” to doing it the most expensive way possible to finding a cheap...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Commercialization, Competitiveness, Entrepreneur, Leadership, Marketing, Sales and Business Development, Non-Profit, Small Business, Start-up
Most of us are familiar with the fable of the tortoise and the hare – the tale of the hare being so much faster than the tortoise and still losing the race. In the current business environment, the tale can prove cautionary or motivating; it can be revisited or...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, C.O.R.E. Business System, Commercialization, Execution, Small Business, Start-up, Strategy
What is a sustainable business? The traditional business thought process has centered on the value creation for the shareholder and company as the primary “product” of the business. This mentality has emphasized metrics that are externally focused and investor driven,...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Commercialization, Competitiveness, Entrepreneur, Small Business, Start-up
As the pace of technology innovation increases and as more and more players are able to enter the markets and provide alternatives (to each other and existing solutions), differentiation and adoption is fostered by the ability to put sound business practices,...
by Lea Strickland | Jul 31, 2014 | Business Articles, Business Growth, Business Management, C.O.R.E. Business System, Commercialization, Entrepreneur, Government Funding Compliance, Start-up
To begin a discussion of commercialization, we must begin with a few definitions. First, for convenience, the term “product” will be all inclusive of the following: technology, software, protein, textile, device, system, component, etc. Second, “commercialization” is...
