What are you focused on for 2012? Are you in survival or growth mode? Is the economy impacting you and your customers? Things slower than you would like. No matter what is happening in your business, it is important to work on making things happen.
For the past month, it seems that a majority of calls made or e-mails sent came back with a “let’s discuss/schedule/do that in January”. I don’t know about your business, but “waiting” for next month to start something, anything doesn’t fit well with my personality or strategy. I can assure you that I am not sitting idle – I can and am working ON my business.
If things are slow right now, it is time to focus on setting your goals for 2012. Take a look at what you have accomplished in 2011 and decide where you want to go in 2012. Do you want to grow the business? Okay. How? How much? What do you need to do? How many new customers do you need? From where? Can you get your existing customers to do more?
Take time to set goals, make a plan, and do the groundwork for what you want to accomplish. It is a great use of the “downtime” you may have. Get specific about what you want to achieve – do you want $1 million in sales in 2012? How about a 10% increase in sales and profits over your 2011 results? Know what you want – set the goal so that you know if you are making progress!
Don’t waste valuable time waiting for others to be “ready” to do something. Invest your time preparing your business to respond WHEN customers and prospects are ready to act. Make your plan for what you are going to do on January 2nd. Know who you are going to call. What customers you want to touch base with. Think. Plan. And DO! get ready to hit the ground running (and selling) in 2012. It is worth every minute you invest.
(To learn more about goal setting, check out my new e-book 10 Minute Success – Goals! on Amazon.com just $2.99. http://tinyurl.com/10minutesuccess-goals)
