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Commercialization is the successful introduction and market adoption (customers buy your product) of a solution to a problem; answer to a need; enhancement to a way of living.
Successful commercialization is not a “build it and look for someone to buy it”. Instead, we must understand and connect with an identifiable customer that we can use our expertise, ideas, technology, and capability to fill that need.
Developing products, technology, or services first and then look for someone who wants it, too often leads to waste of limited resources, erratic use of resources, and limited (at best) success. We consume valuable resources looking for a market, introducing a product that doesn’t sell, or going into competitive battles with established companies and products that we cannot win.
Our program focuses you on:
- identifying an existing market/customer need that your idea, product, technology can answer;
- developing a market understanding to validate the need and the opportunity;
- defining the first entry point for you to begin your commercialization efforts;
- defining the needed resources – financial, people, strategic, etc. – needed to execute commercialization plan;
- quantifying the financial resources needed for:
– market research
– product development
– pre-launch business development
– sales infrastructure setup
– operational and production capacity building
– working capital
– product/market launch
– product redesign and on-going development.
Undercapitalization of the commercialization processes is one of the most common mistakes made by organizations. Compounding the undercapitalization is the lack of a plan for achieving the desired objective, failure to align resources for maximum return and impact, and resistance to investing in research to understand the market.
F.O.C.U.S. Resources keeps you focused on your objective and on identifying your milestones, metrics, and outcomes to maximize the limited resources you have to get your product and/or business to market.
Call us to discuss more about our commercialization services 919.234.3960. Or e-mail us as INFO@focusresourcesinc.com.
